Since 2018 customer at chargecloud
Success story
chargecloud × deer GmbH
E-mobility pioneer meets software all-rounder: How deer is shaping sustainable mobility with chargecloud
deer GmbH – from charging infrastructure to electric car-sharing
Rethinking mobility: that is the mission with which deer started in 2019 as a subsidiary of Energie Calw GmbH. The vision behind it is as clear as it is ambitious: to connect people’s everyday lives through mobility, in rural areas just as much as in urban environments.
deer combines electric car sharing, modern charging infrastructure and bespoke mobility concepts for local authorities, businesses and residential areas. With a fully electric fleet and charging infrastructure powered exclusively by 100 per cent green electricity, deer is making an active contribution to the transport transition. Locally rooted and digitally connected.
The challenge
The bigger it gets, the more complex it becomes: deer needed a solution
The more locations, users and scenarios come together, the greater the demands on the technological infrastructure. deer needed not just a simple backend, but an all-in-one software solution that brings together infrastructure, billing and customer experience within a single, consistent system. Reliable operationally and flexible enough for a variety of usage scenarios: from local authorities and businesses, to their own fleet, right through to end users.
The solution
Charging management, billing and roaming: how deer and chargecloud work together
chargecloud supports deer in several key areas of its day-to-day operations.
Charge point management:
deer uses chargecloud to map and manage its charging infrastructure – in public, at home, at company sites and for its own fleet.Billing & payment processes:
Transactions and payment processes are handled centrally via the chargecloud OS, for end users using e-car sharing as well as for employees and guests at company-owned sites.Digital customer journey:
The deer charging app – based on our white-label app – is the digital home for deer customers. User registration, starting a charging session, price display, interactive charging map and RFID management: chargecloud is integrated directly into the user experience – visible to users, yet invisible as the technology behind it.Roaming & Tariff Logic:
chargecloud also handles more complex requirements: from roaming scenarios and user-group-specific tariffs right through to car-sharing-specific use cases.
The challenge
The bigger it gets, the more complex it becomes: deer needed a solution
The more locations, users and scenarios come together, the greater the demands on the technological infrastructure. deer needed not just a simple backend, but an all-in-one software solution that brings together infrastructure, billing and customer experience within a single, consistent system. Reliable operationally and flexible enough for a variety of usage scenarios: from local authorities and businesses, to their own fleet, right through to end users.
The solution
Charging management, billing and roaming: how deer and chargecloud work together
chargecloud supports deer in several key areas of its day-to-day operations.
Charge point management:
deer uses chargecloud to map and manage its charging infrastructure – in public, at home, at company sites and for its own fleet.Billing & payment processes:
Transactions and payment processes are handled centrally via the chargecloud OS, for end users using e-car sharing as well as for employees and guests at company-owned sites.Digital customer journey:
The deer charging app – based on our white-label app – is the digital home for deer customers. User registration, starting a charging session, price display, interactive charging map and RFID management: chargecloud is integrated directly into the user experience – visible to users, yet invisible as the technology behind it.Roaming & Tariff Logic:
chargecloud also handles more complex requirements: from roaming scenarios and user-group-specific tariffs right through to car-sharing-specific use cases.
The result
Scalable e-mobility for a wide range of day-to-day operations
With chargecloud as its technological foundation, deer can reliably operate and further develop its integrated mobility offering.
Centralised management of a complex, integrated mobility offering
Scalable processes for charging infrastructure, user access and billing
A strong technological foundation for growth and further development
What’s next?
deer is continuously developing its offering, and chargecloud remains the technological foundation for the next stages of expansion:
Further development of digital services for an even more convenient charging and user experience
Further scaling of the charging infrastructure and location network
Enhancement of data-driven processes for reporting and operational management
“At deer, we’ve relied on an integrated model right from the start: for us, charging, e-car sharing and digital user processes go hand in hand. chargecloud provides us with the technological foundation to make this a reality in everyday life.”
Selina Söhner, Division Management
deer GmbH
